Russian Social Media

Russian Social Media

More than half of all Russians now use the internet at least once a week

more-than-half-of-all-russians-now-use-the-internet-at-least-once-a-week

 

That might not sound like a big deal, with Americans achieving that more than ten years ago but for a country which in 2006 had a population of people that hardly used the internet this increase has not gone unnoticed.

With a few limited and unfortunate exceptions, people are free to publish whatever they want.

The fact that a growing majority of Russians now have access to a source of information that is essentially free of government control should cause many people to re-evaluate the stereotypes they once held.

  Size of Russian Internet population

 

  62 000 000  Internet users

 

   % of Russian population using Internet

  45%

  Russian daily Internet audience

 

  38%

 

Society as a whole though is now vastly more open than it has been at any other point in its history.

Russian citizens are now more aware of what’s going on in the world than they have ever been, and as a factual matter they are (probably for the first time ever!) no longer dependent on state-approved sources of information.

Currently Russian society is using the internet more than it ever has before, and a majority of the country’s citizens regularly go online to follow the news and get information.  Russians are no longer solely dependent on Kremlin-friendly TV stations and can freely browse the web for news sources.

Statistics show that Russia’s internet audience is now the largest in Europe at 51 million monthly users ahead of Germany which it passed in the late stages of 2011.

Yet with online usage below 60 per cent outside Moscow and St. Petersburg, the opportunity for more growth is still there.

Now that Russia has achieved European leadership in online audience, ecommerce and digital advertising are in its sight.

While local issues remain, the Russian internet ‘ecosystem’ continues to develop, and audience monetisation is rising. In 2013 Russian became the second most used language on the web.

The vibrant local internet community, largely centred in Moscow and St.Petersburg, continues to invent Russian-specific ways to define the web, with social and logistics as key areas of home-grown innovation.

Local champions continue to dominate the internet in key categories, and have actually improved their leadership in the past year compared to their international peers.

Foreign investments in the Russian internet space have increased markedly in the past year, as funds and strategies alike are increasingly keen to position themselves in such a fast-growing opportunity. Conversely, the local investors’ ‘ecosystem’ has continued to develop, and several sophisticated specialist funds have emerged that are now also looking to invest abroad.

Russian social media enjoys gathering statistics about how many people use the various media outlets. Russians use social media networks approximately 10.4 hours per month.

The forecast for Russian’s internet growth is very positive and leading statistical websites like forbes.com and comscore.com have indicated that they expect it to continue growing with large pockets of the population still unable to access the World Wide Web.

 Sources: www.forbes.com & www.comscore.com

 

 Read more: Russian Social Media

 




Back